Dionna Widder is in her third season with Houston Dynamo FC and Dash and serves as the club’s Chief Revenue Officer. Widder is responsible for the revenue-generation strategy and execution for the Club, including overseeing the ticket sales and service along with the corporate partnership sales and marketing teams for the Houston Dynamo, Dash, and BBVA Stadium. Dionna was honored by the Sports Business Journal as a member of the Game Changers Class of 2020.
Before making her move to Houston, Dionna was the Vice President of Ticket Sales and Service for the Cleveland Cavaliers. Under Widder’s leadership, the Cavs recorded more than 250 home consecutive sellouts at the 20,562-seat Quicken Loans Arena. Among the keys to the Cavs’ strong sales results were a switch to an innovative year-round membership model and a strong focus on personalizing the organization’s interactions with its members. The Cavaliers received the NBA’s Membership Platform of the Year after the 2017-18 season, and Widder was named to Crain’s Cleveland Business 40-Under-40 in 2017.
Prior to joining the Cavaliers, Widder spent two years as a Director in the NBA’s Team Marketing and Business Operations group, providing league support to individual teams with a focus on ticket sales, corporate partnerships and marketing functions to NBA, WNBA and G-League teams.
Widder broke into professional sports in 2006 upon graduating from Central Michigan University with the NBA’s Indiana Pacers and WNBA’s Indiana Fever. She advanced rapidly within the club, starting out as a group sales executive before being named the Director of Group Ticket Sales and ultimately Sr. Director of Ticket Sales.
Widder is a native of Flint, Michigan and reside now in Houston along with her husband Mark and their three children, eight-year-old fraternal twins Wells and Ellis and three-year-old daughter Rowan. As a passion project, Dionna hosts a podcast titled Women Blazers, which features conversations with women who are leading the way in the sports and entertainment industry.
Staff Management: Hiring, Retention, Market Trends, Diversity
Moderator: Abraham Madkour, Executive Editor & Publisher, Sports Business Journal