September 28-30, 2021
Las Vegas, NV

Back to Speaker Faculty

Jonathan Tillman

Senior VP, Team Marketing & Business Operations, NBA

Jonathan Tillman serves as Senior Vice President, Team Marketing & Business Operations, for the NBA and is charged with growing NBA, WNBA, NBA G League & NBA 2K League team profitability through strategic consulting in all areas of business operations, including ticket sales, suite sales, customer retention, sponsorship, marketing and digital, suite sales, guest experience, arena operations analytics and expense management. Since joining the NBA, he has helped drive results across the league, including four consecutive attendance records in addition to record setting ticket and sponsorship revenue results.


Tillman joined the NBA in 2013 as Director, Team Marketing & Business Operations, serving as a WNBA and NBA G League Account Manager. He also led the Ticket Sales Strategy group overseeing ticketing consulting across all NBA, WNBA and NBA G League teams. In 2016, Tillman was the first WNBA & G League Account Manager ever promoted to NBA Account Management.


Previously, Tillman held several leadership roles with the San Diego Padres, Atlanta Hawks and Atlanta Thrashers covering all areas of Ticket Sales & Service in addition to Fan Experience. The 2021-22 NBA season marks Tillman’s 26th year working in professional sports dating back to his first job as a ball boy for his hometown Milwaukee Bucks.

Tuesday, September 28

How Has the Season Ticket Model Changed?

Moderator: Terry Lefton, Editor at Large, Sports Business Journal

Paige Farragut, Formerly with the Texas Rangers
Qiava Martinez, VP, Premium Service and Guest Experience, Las Vegas Raiders
Jonathan Tillman, Senior VP, Team Marketing & Business Operations, NBA