September 28-30, 2021
Las Vegas, NV

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Gretchen Sheirr

President, Business Operations, Houston Rockets

Gretchen Sheirr was named President of Business Operations of the Houston Rockets in May of 2021 following her 20th season with the team.  She began her stint with the Rockets as an account executive and worked her up, holding titles including Vice President of Sales & Service, Chief Revenue Officer, and Chief Operating Officer.


Early in her career, Sheirr spearheaded the implementation of a private-label ticketing venture, now known as AXS Ticketing, which garnered success for both the Rockets and Toyota Center.  Her comprehensive understanding of ticketing strategy and ability to forecast industry opportunities along with a commitment to digital innovation and fostering strong relationships within the Houston business community have been vital to the organization’s success.


A native of Spring, Texas, Sheirr graduated from Louisiana State University with a degree in marketing. She also was a four-year letter winner as a diver for LSU.  In 2017, she was named one of Sports Business Journal’s Forty Under 40, which annually recognizes the top young professionals in sports business.


Sheirr is a founding board member of WISE Houston and is a member of the Executive Women’s Partnership.  She and her husband, Ken, have twins, Zachary and Jordan, and live in The Woodlands.

Tuesday, September 28

Featured Interview

From Director of Ticketing to President: Lessons Learned, the Evolution of Ticketing and The Road Ahead

Moderator: Abraham Madkour, Executive Editor & Publisher, Sports Business Journal

Gretchen Sheirr, President, Business Operations, Houston Rockets