Josh Katz is the Founder and CEO of YellowHeart. Founded in 2018, YellowHeart is the first socially responsible live event ticketing platform. The YellowHeart platform is autonomous, fully decentralized and runs on public a Blockchain – which enables artists and teams to identify, market and sell directly to their fans. Artists can define a set of rules to govern how their tickets are sold, traded and who shares in the profits. Artists can set maximum resale prices, ensure tickets are distributed to genuine fans and elect to earn a share of tickets resold in YellowHeart’s secondary marketplace.
Josh also founded El Media Group (EMG). Established in 2005, EMG is the premier subscription music provider for business, servicing over 5000 of the premier luxury brands in hospitality, food and beverage, airports, casinos and retail. El Media Group was sold to Searchlight Capital Partners in 2017.
Josh is also the Co-Founder of Hospitality Audio. Established in 2010, Hospitality Audio services most of the top names in hospitality (NOBU, Four Seasons Hotels, Ian Schrager Hotels, Hilton, Marriott, Tao Group) with the design and installation of audio system, video systems and technology solutions.
From 1996 - 2004 Josh worked within the music industry spending time at Arista Records, Jive Records and BMG Entertainment. Josh was responsible and assisted in the launch, development and marketing for many of the biggest stars in music today. Artists include Britney Spears, Buddy Guy, R. Kelly, Gwen Stefani / No Doubt and many more.
The Impact of NFTs and Blockchain Technology on the Ticketing Industry
Moderator: Bret McCormick, Staff Writer, Sports Business Journal