Lincoln has consulted with sports and entertainment companies on fan engagement for the last four years at Salesforce. In his role at Salesforce, he brings sports companies together from around the globe from the likes of the Premier League, NBA, NFL, and Formula One, through workshops on best practices and knowledge share sessions. Before joining Salesforce, Lincoln worked in marketing strategy and product development for high-tech and telecommunications companies in London, Auckland, and San Francisco.
Personalization: Looking at Segmentation Potential
Moderator: Austin Karp, Managing Editor Digital, Sports Business Journal