September 28-30, 2021
Las Vegas, NV

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Lawrence Epstein


Lawrence Epstein serves as Senior Executive Vice President and Chief Operating Officer of UFC, the world’s leading mixed martial arts (MMA) organization and one of the fastest growing sports brands in the world.

Epstein is responsible for all global business operations and for managing the company’s overall performance and growth.  Over the years, he has spearheaded the regulatory efforts for UFC, gaining approval in countries around the world, including most recently France. 

Epstein has also played a leadership role in negotiating UFC’s most significant business deals, including the company’s landmark media rights agreements with ESPN and FOX Sports and the sale of UFC to Endeavor, recognized as the largest sale of a sports property in history. 

A life-long resident of Nevada, Epstein has been involved in numerous civic and charitable organizations. In 2016, he was named to the board of directors of the National Fitness Foundation, the official charity of the President's Council on Sports, Fitness & Nutrition, which develops corporate partnerships to expand youth sport participation in America.  In January 2017, he was named a charter member and Vice Chair of the Las Vegas Stadium Authority board of directors, which owns and oversees the city’s new 65,000-seat, $1.9 billion dollar-stadium, home to the NFL’s Las Vegas Raiders. 

Epstein holds a Juris Doctorate and a Bachelor of Arts from Vanderbilt University and serves on the Vanderbilt University Board of Trust and the Vanderbilt Law School Board of Advisors. 

Wednesday, September 29

Featured Interview

Examining the Global Growth of UFC and Its Live Events Business

Moderator: Abraham Madkour, Executive Editor & Publisher, Sports Business Journal

Lawrence Epstein, COO, UFC