March 30-31, 2021
1:00 – 4:30 PM ET
Virtual Program

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Lindsay LaBennett

Senior Director, Diversity, Equity and Inclusion, Wasserman

A Baltimore area native, Lindsay LaBennett graduated magna cum laude from North Carolina A&T State University, obtaining a bachelor’s in Journalism and Mass Communication – with a focus in Public Relations and a masters in Sports Management at Ohio University. She is a 15 year veteran of the sports industry.

After graduation, Lindsay started off her career in Daytona Beach, Florida as an Account Executive in the Diversity Affairs department for America’s premier racing league, NASCAR. Honing in on her internship experience with XM Satellite Radio and Bouvier Kelly (PR Firm), Lindsay lead the charge in managing the NASCAR HBCU College Tour, NASCAR Diversity Internship Program and NASCAR’s Supplier Diversity Initiative. Another important role she maintained was the liaison between NASCAR and several civil rights organizations include NAACP, National Urban League, Council de La Raza and the Hispanic Chamber of Commerce. 

By leveraging her experience and industry contacts, Lindsay transitioned her career from the league side to the agency side, landing a position with Octagon, one of these most recognized sports marketing agencies in the world.  Based in their Charlotte office, she managed sponsorship elements for Sprint within the sport of NASCAR and the NFL. Lindsay focused on activating marketing platforms at-track, developing communication and program strategy around the NASCAR Sprint Pit Crew Challenge and NASCAR Championship Week, planning and executing VIP hospitality events for over 10,000 associates.

After her tenure at Octagon, Lindsay joined Wasserman – where she continued to manage aspects of client relationships across Nationwide Insurance and their NASCAR, VCU Men’s Basketball and Ohio State University Football team relationships. Over the last six years, Lindsay has managed, negotiated and executed deals between Fortune 500 brands (Nationwide Insurance, Microsoft, Verizon, X-Box, Surface, and Lenovo) and the NFL, all 23 professional football teams and over 15 player deals. Most recently, she has manage marketing deals for top NFL players and retired-players including Odell Beckham Jr, Matt Forte, Marcus Allen, Jerome Bettis, Greg Olsen and Larry Fitzgerald. In addition to managing the league, team, and talent deals, Lindsay focused on driving multi-cultural efforts, including diversity recruiting and cultural competency as a founding member of Wasserman’s Diversity and Inclusion Council.

Recently, Lindsay was appointed to the new role of Senior Director of Inclusion, Equality and Diversity where she will act as advisor to the Executive Leadership Team and have primary responsibility and accountability on Diversity & Inclusion issues across both business units of Talent and Brands & Properties