November 9-10, 2021
New York, NY

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Nyerr Parham

General Manager, SB Nation

Nyerr Parham (@nyerr) is the General Manager of SB Nation, Vox Media’s founding brand, and the country’s largest independent sports media network. She leads the brand’s revenue strategy, inclusive of e-commerce, innovative partnerships, and business opportunities. Previously, she was a pioneering member and senior leader of WarnerMedia / Bleacher Report’s House of Highlights team, where she worked with brand partners to develop integrated marketing campaigns such as “House of Highlights LIVE,” with Twitter and McDonald’s. Additionally, she led strategic initiatives to drive business growth and revenue diversification into new areas, including the brand’s expansion into live events, launching ecommerce, and launching the House of Highlights camp for youth sports. She is a former Division 1 lacrosse athlete and graduate of Stanford University and New York University, where she earned her M.S. in Sports Business. Originally from Baltimore, Nyerr now resides in Hoboken, New Jersey with her husband and son.

Wednesday, November 10

Building Fan-Centric Media Communities

Moderator: Mark Burns, Staff Writer, Sports Business Journal

Nyerr Parham, General Manager, SB Nation
Jermaine Spradley, Senior Vice President, SB Nation