November 9-10, 2021
New York, NY

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Burke Magnus

President, Programming and Original Content, ESPN

In June 2021, Burke Magnus was promoted to the new title of president, programming and original content.  A 26-year ESPN veteran, he previously served as executive vice president, programming acquisitions and scheduling since May 2015, adding oversight of ESPN’s relationship with BAMTech in June 2017 and of original content in November 2020. 

Magnus is responsible for all programming and rights acquisition and scheduling, as well as ESPN and ESPN+ original content development and scheduling (including ESPN Films and 30 for 30 franchise). In his role, Magnus is responsible for rightsholder relationships, content strategy and cross-platform programming rights acquisition/scheduling on a global basis. He is a key driver of Disney’s Direct-to-Consumer priority, including ESPN+, through his team’s close collaboration with DMED (Disney Media & Entertainment Distribution).

Magnus previously served as senior vice president, programming and acquisitions (January 2014 – May 2015), and senior vice president, college sports programming, since March 2008.

From November 2004 through March 2008, Magnus served as vice president and general manager of ESPNU, the 24-hour college sports network. He guided all programming, production and operations and led the inter-departmental team responsible for the growth and development of the network.

Magnus joined ESPN in 1995 as a program associate and in 1996 was promoted to program planner. In 1998, he advanced to program manager and in 2000 became director of brand management (later changed to director, programming and acquisitions), primarily responsible for ESPN’s men’s college basketball programming and scheduling. From 2002-04, Magnus was a member of the ESPN Original Entertainment (EOE) team where he served as the project manager for several programs.

A native of Ridgewood, N.J., Magnus graduated from Holy Cross in 1988 with a bachelor’s degree in history and then received his master’s degree in sport management from the University of Massachusetts in 1994. During this time, he also served as a programming intern for CBS Sports from 1993 to 1994. UMass awarded him the Distinguished Alumnus Award by the McCormack Department of Sport Management in 2011.

Tuesday, November 09

Rights Acquisitions, Content Development, Programming and More: Hear First-Hand Magnus’s Vision for ESPN & ESPN+ Moving Forward

Moderator: John Ourand, Staff Writer, Sports Business Journal

Burke Magnus, President, Programming and Original Content, ESPN