November 9-10, 2021
New York, NY

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Tom Knapp

Executive Vice President, NBC Sports Programming, NBC Sports Group

Tom Knapp was named Executive Vice President, NBC Sports Programming in October 2020. He is responsible for programming, planning and rights management for NBC Sports, Golf, and the Olympics.

Previously, Knapp served as EVP of Partnerships and Programming for Golf, since 2018. He was responsible for cultivating relationships

with the brand’s current and prospective partners that aligned with the network’s strategic vision, including driving live content growth via linear and digital programming opportunities for live and owned events. He also worked in collaboration with the NBC Sports Group sales team to develop sponsorable corporate initiatives for the Golf business unit.

Knapp also served as Golf Channel’s Senior Vice President, Golf Sponsorship and Sales, and Senior Vice President of Programming for the network. Prior to joining GOLF in 2012, he served as president and general manager of XOS Digital Media, where he managed the Digital Media Services product line and oversaw the SEC Digital Network. Prior to XOS, Knapp served as Golf Channel’s Vice President of Strategic Partnerships for eight years after working at NBC in New York, where he developed and sold sponsorship platforms for the Sydney and Salt Lake City Olympic Games for the NBC Owned Stations.

Knapp graduated from Ohio University. He and his wife, Lauren, have three children.

Tuesday, November 09

The Integration of a Network and a Sportsbook

Guest Moderator: Phil Sharpe, Managing Director & COO, InfrontX

Eric Foote, Chief Commercial Officer, PointsBet USA
Tom Knapp, Executive Vice President, NBC Sports Programming, NBC Sports Group