November 9-10, 2021
New York, NY

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Brian Herbst

Senior Vice President, Media and Productions, NASCAR

Brian Herbst is Senior Vice President, Media and Productions for the National Association for Stock Car Auto Racing (NASCAR). Herbst leads the sport’s global media business, including NASCAR’s partnerships with FOX and NBC. He also oversees the award-winning NASCAR Productions group, radio broadcaster Motor Racing Network, and the Racing Electronics at-track scanner business.


Under his leadership, NASCAR’s international media footprint expanded to over 185 countries & territories and established long-term partnerships with TSN and IMG. Herbst also spearheaded the development TrackPass on NBC Sports Gold, the company’s most significant effort in the over-the-top category, and helped architect NASCAR’s entry into the sports betting space.


Before moving into his role on the media side in February 2015, Herbst worked for NASCAR’s digital arm, NASCAR Digital Media, where he was responsible for securing new digital partnerships, syndicating content outside NASCAR’s digital platform, and managing NASCAR’s digital rights agreements. He also played an important role in the development of the industry’s digital media strategy when NASCAR brought its digital rights in-house in 2012.


Herbst joined NASCAR in 2005 and spent his early years at NASCAR in the company’s Licensing & Consumer Products division where, in various roles, he managed the e-commerce business, cultivated new licensing relationships for the industry, and rolled out multiple retail programs to support the sale of licensed products.


Herbst serves on the board of The Jack Fanning Memorial Foundation: Angels for Autism, a New York-based charity that raises money for autism. He was named to SportsBusiness Journal’s 2020 “40 Under 40” class and also honored as one of publication’s “Power Players” in Sports Betting.


Herbst has a bachelor’s degree from the University of North Carolina at Charlotte, where he graduated with honors. He was born in Buffalo, NY and raised in Cary, NC. He now resides in Charlotte with his wife, Lindsay, and three daughters (Darcy, Shea, and Callie).


Tuesday, November 09

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Guest Moderator: Miheer Walavalkar, Co-Founder and CEO, LiveLike 

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