November 9-10, 2021
New York, NY

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Bo Han

Founder & CEO, Buzzer

As the Founder and CEO at Buzzer, Bo oversees the organization’s daily operations, product development, content licensing, and strategic business development & partnership efforts.


Bo led Twitter’s efforts in Global Live Sports Content Partnerships, and was responsible for driving partnerships with the NFL, NBA, MLB, NHL, MLS, and PGA as well as with broadcasters - ESPN, FOX, NBC and Turner. Since 2016, he signed more than 100+ new live-streaming, highlight, and VOD partnerships (25 from international markets), including a deal with NFL for 10 Thursday Night Football Games, Fox Sports for a unique live FIFA World Cup recap show and highlights of every FIFA World Cup goal, Turner for compelling live March Madness/Final Four programming, NFL, NBA, PGA, MLB & MLS for live games and highlights, and Disney for consistent live programming on Twitter.


Prior to joining Twitter in 2012, Bo started in the industry as a Global Account Director at Microsoft Corporation in New York, working with key and strategic global partners.


Bo received his Bachelor of Arts from Cornell University in Ithaca, New York, and earned his MBA at Columbia Business School in New York, New York.

Tuesday, November 09

The Highlights: How Buzzer is Enticing New Fans to Watch Live Sports

Moderator: Abraham Madkour, Publisher & Executive Editor, Sports Business Journal

Bo Han, Founder & CEO, Buzzer