November 9-10, 2021
New York, NY

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Seth Cole

Senior Vice President, Brand Partnerships, Turner Sports

As senior vice president of brand partnerships for Turner Sports, Seth Cole leads partnership development and activation across the Turner Sports portfolio of leading brands and league partnerships.

Throughout his entire 18-year career with the company, Cole has worked across all facets of the business, and has built up a unique expertise, starting as a marketing assistant in 2003 and moving up the ranks to his current position. He presently oversees a sizable team that specializes in driving new innovations, multi-platform partnerships, and business opportunities within Turner Sports’ expanding multi-platform footprint, encompassing the NBA, the NCAA, MLB, the NHL, Bleacher Report and a growing number of alternative programming and special events.

Cole also serves as the managing director of WarnerMedia Sports Partnerships, launched in January 2017 as Ignite Sports, which brings together the organization’s intellectual property, live events and experiential marketing, creative services and data solutions, to elevate a brand partner’s marketing efforts to the next level. This work has been critical in realizing new opportunities within new, existing, and expanded rights agreements with the NBA, the NHL, MLB and other business lines. Since its inception, the WarnerMedia Sports Partnerships has quadrupled the amount of non-traditional advertising partnerships, driving incremental revenue for the organization. In 2021, he was named to Sports Business Journal’s “Forty Under 40” annual list celebrating the best young talent in sports business for being “a major force” behind many of Turner Sports’ brand partnerships across its portfolio.

Cole graduated with a Bachelor of Science degree (cum laude) from Ithaca College’s Park School of Communications. He currently resides in New York with his wife Hannah and daughters Charley & Alex.

Turner Sports, a division of WarnerMedia, is an industry leader in the delivery of premium sports content across all platforms, widely recognized for its expansive partnerships with the NBA, Major League Baseball, the NCAA Division I Men’s Basketball Championship and the National Hockey League. The Turner Sports portfolio also includes Bleacher Report, the #1 digital destination for young sports fans driving engagement and video views across all social platforms and the B/R app, with premier brands including House of Highlights, B/R Football, B/R Gridiron, B/R Kicks, B/R Betting, B/R Walk-Off, and B/R Gaming. Turner Sports co-manages NBA Digital – comprised of NBA TV,, NBA LEAGUE Pass, the NBA App and – as well as and the NCAA March Madness Live suite of products.


Tuesday, November 09

The Role of Talent and the Trends Ahead

Moderator: Andrew Marchand, Senior Sports Media Columnist, New York Post

Seth Cole, Senior Vice President, Brand Partnerships, Turner Sports
Maury Gostfrand, Partner, The Montag Group
Jacob Ullman, Senior Vice President of Production and Talent Development, FOX Sports