Dr. Mónica Lebrón joined Tennessee's executive leadership team in February 2021 as Deputy AD for Championship Resources.
She shares lead sport administrator duties for both the Tennessee football and men's basketball program. Lebrón also oversaw the launch of Tennessee Athletics' "My All" Campaign in the summer of 2021.
Prior to her hiring at Tennessee, Lebrón (pronounced: luh-BRON) oversaw all internal and external day-to-day operations for Tulane athletics as deputy AD/chief operating officer dating to 2016. She also served as chief diversity officer for the Green Wave.
A native of San Jose, California, Lebrón was Tulane's sport administrator for football, women's basketball, beach volleyball and sailing. In addition to facilitating scheduling and budget management for those programs, she also directed revenue-generation efforts for Tulane's comprehensive athletics program.
Lebrón's time at Tulane was preceded by four years of senior-level experience in the Southeastern Conference. She worked as an assistant AD for development at Ole Miss in 2012 before being elevated to associate AD in 2014. She then transitioned to Georgia, where she served as associate AD for development. Under her direction, the UGA athletics development team raised a then-record $56.96 million for the 2016 fiscal year.
In addition to her time at Georgia and Ole Miss, Lebrón served as senior major gifts officer (2008-11) and senior associate director (2011-12) at Cal, where she fostered a portfolio of more than 500 donors. She also worked in various capacities at Florida with Gator Boosters, Inc., from 2004-08, working closely with UF's athletics alumni base.
A 2001 Yale graduate, Lebrón was a four-year letterwinner and starter on the Bulldogs' softball team. She then earned her master of Sports Administration and MBA from Ohio University in 2003.
In the spring of 2019, she earned her Ph.D. in Interdisciplinary Studies from Tulane.
Presentation: LEARFIELD Fan Data
Moderator: Jennifer Davis, CMO, LEARFIELD