Tracie Rodburg has been with the NFL for 15 years and is currently the Senior Vice President of Sponsorship Management. Tracie is responsible for leading the team that manages and activates the sponsorship business. This includes working with such Fortune 500 companies as PepsiCo, Visa, Verizon, Microsoft and Procter & Gamble. She leads the activation, sales and renewals for all the partners including their promotion of the league’s high-profile calendar events and authentic integration into the game. campaigns. Tracie also plays an integral role in cross departmental projects and initiatives focused on the continued growth of the NFL and unique ways to reach fans.
Prior to joining the NFL she previously worked as a Senior Account Supervisor at McCann Erickson on the General Motors account. In this role she represented the national brands and worked with regional dealerships on their planning, advertising and promotions. Tracie began her career in sports working for the New York Yankees in various roles including sponsorship, fan strategy and advertisingA graduate of George Washington University in Marketing, Tracie also received her MBA from GWU. She presently resides on the Upper East Side of Manhattan.
Pepsi and the NFL: The Partnership and the Women Who Manage It
Moderator: Terry Lefton, Editor-at-Large, Sports Business Journal