Tracy Perlman, NFL Senior Vice President of Player Operations, began her career with the NFL the day after she graduated from Hofstra University in 1992.
Perlman leads the marketing and communications of all programs, benefits, and resources available across the football community. These efforts positively impact relationships and enhance goodwill for the NFL and the clubs with coaches, prospects, current players, and Legends. She works with players to enhance their images, build their own brands, and drive their initiatives by sharing their off-field stories.
Perlman’s team serves as the contact for all players on league-wide initiatives, including “My Cause, My Cleats”, and develops partnerships with incoming rookies to welcome them to the NFL family.
In 2013, in partnership with Player Engagement and the Commissioner’s office, she created the NFL Legends Community. The Legends Community celebrates, embraces, and connects all former players with each other, their former teams, and the NFL. The NFL Legends Community, the league’s central resource for former players, provides opportunities for Legends to engage with each other year-round — in person and through social media — through team events, educational programs and professional development, total wellness, and networking opportunities. Perlman oversees the 24 Legends directors and coordinators who work as peer-to-peer advisors for the more than 12,000 former players who have registered with the NFL Legends Community.
Before joining Football Operations, Perlman was NFL Vice President of Entertainment and Marketing. In that role, Perlman organized and promoted the Super Bowl halftime show, one of the most-watched events, each year. Her crowning achievement was booking U2 and overseeing their iconic performance at halftime of Super Bowl XXXVI — the first Super Bowl to be played after the September 11 attacks. She also oversaw the creation of the NFL Kickoff Concert event, booked players on Dancing with the Stars, collaborated with the makers of the movies “Draft Day” and “The Blind Side,” and launched “Lombardi” the play.
In 2014, Perlman was named as one of Billboard’s Power 100, and, in 2012, was named one of Sports Business Journal’s Game Changers.
Rising & Shining
Moderator: Meredith Starkey, Marketing Executive; Former Tepper Sports and Entertainment, T-Mobile