Brian is a Senior Principal at Populous and leads the practice’s Esports project initiatives for the Americas. Through a core focus on future forward innovation, next-gen consumerism, and connective strategy in the entertainment and hospitality industries, he masterfully creates opportunities for engagement by linking people to immersive user experiences on all levels, design mediums and interactive technologies.
Brian is currently leading efforts on “The Block”, which will be the corporate headquarters for Nerd Street Gamers and the first campus dedicated to esports. The Block will also serve as the flagship Localhost gaming center, which plans to rollout nationally 100 locations in the next five years. Brian was also the project director of the largest esports venue in North America, the Esports Stadium Arlington.
His award-winning work has garnered international acclaim in publications such as the New York Times, Wall Street Journal and Fast Company, and has helped create transformative design solutions for his clients, having collaborated with nearly every professional team, some of the world’s leading advertising agencies, the Olympic Games, the NFL, NBA, and Major League Baseball, and top brands including Adidas, Comcast, Activision Blizzard and Tencent.