In February of 2020, Chris Hibbs was named President of Legends Global Partnerships, a newly formed division of Legends. In his role Chris and Legends Global Partnerships centralize and expand Legends’ existing partnerships solutions into a fully dedicated division that connects leading properties and venues with premier brands to create exceptional programming and experiences.
Chris joined Legends in March of 2016 as General Manager & Chief Commercial Officer of the SoFi Stadium & Hollywood Park project. In the role, Chris manages the key revenue channels related to both the new stadium and entertainment district.
Previously, Chris spent 10 years with the Chicago Bears, starting in 2006 as Senior Director of Sales & Marketing. In that role, he managed all aspects of the Bears corporate revenue business. In December of 2011, as part of an organizational restructuring, Chris was promoted to Vice President of Sales & Marketing. In his expanded role, he took over the former ticket operations department, the retail merchandising business and formed a new fan marketing and research group, and thus linked together all the consumer facing aspects of the organization. During his tenure in Chicago, Chris was part of the six-member executive management team.
Prior to joining the Bears, he spent eight-plus years working for the two NHL franchises in the state of Florida. Chris held the title of Senior Vice President of Corporate Partnerships and Operations for Sunrise Sports & Entertainment (SSE), the parent company of the Florida Panthers and its facility, the BankAtlantic Center. During that time, he was heavily involved in the development of the Sinatra Theatre, the opening of new premium seat concept, the WCI Club and the launch of local publications Live On Stage and UnRestricted. All of these projects were developed under the newly formed SSE umbrella company.
Chris held various positions with the Panthers cross-state rivals, the Tampa Bay Lightning. He joined the Lightning from Detroit soon after Palace Sports & Entertainment finalized the purchase of the NHL franchise and its facility. He held positions such as Account Executive, Ticket Sales Manager, Corporate Sales Account Manager and Director of Corporate Sales. During his tenure in Tampa the Lightning rose to the top of the NHL and won a Stanley Cup during the 2003 season.
He began his sports marketing career in Detroit, Michigan, working for the NBA’s Detroit Pistons and their parent company, Palace Sports & Entertainment. Like many aspiring sports executives, he worked as an entry level Account Executive on PS&E’s sales force.
Chris graduated from the University of New Hampshire which he attended on a full basketball scholarship and was a four-year letter winner. He majored in communications with a minor in business administration.
Naming Rights and Your “Name” in Lights: What’s Hot. What’s Not with Brand Activation
Moderator: Terry Lefton, Editor-at-Large, Sports Business Journal