November 2-3, 2021
Chicago, IL

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Joe Carr

CEO, Thrill One Sports & Entertainment

Joe Carr is Chief Executive Officer of Thrill One Sports & Entertainment, the world’s largest independent action sports operator and parent company to industry-leading brands Nitro Circus, Street League Skateboarding, Nitro Rallycross and Thrill One Media. 

Prior to Thrill One, Joe was the President of the World Surf League and was responsible for the organization’s media distribution, live events, athlete management, digital product, international business, and legal affairs. Carr was responsible for the WSL’s groundbreaking digital rights agreement with Facebook, the largest deal in the organization’s history.

Under his guidance the WSL’s live events were similarly transformed. Carr spearheaded the first ticketed events at its innovative Surf Ranch wave facility. He also revised WSL’s Championship Tour format to make it more fan-friendly and launched the WSL’s Airborne Series -- an aerial-only competition - to appeal to a younger, non-core audience.

Previously, Carr served as Senior Vice President, Head of International and Content at UFC, where he was responsible for UFC’s global strategy, operations and content distribution. Under his leadership, UFC aggressively expanded overseas, bringing live events to 10 new countries and opened offices in Sao Paulo, Singapore, and Shanghai.  Carr also played a key role in Endeavor’s acquisition of UFC, which at the time became the largest acquisition of a sports property in history.


Carr began his career in real estate private equity, leading acquisitions and development as an Associate at CIM Group and Blackrock.  A native of South Boston, MA, Carr holds a Bachelor of Arts in Economics from Harvard University and is a Chartered Financial Analyst.