Nana-Yaw Asamoah is a strategy, business development and integrated marketing partnerships expert focused on leveraging the power of sports, entertainment, and human connection to create custom and meaningful experiences for brands. An industry veteran, Nana-Yaw has spent over 15 years within professional sports leagues with a successful track record of creating and executing best in class partnerships.
Nana-Yaw currently serves as Vice President of Sponsorship and Business Development for the National Football League. In this role, he leads a team responsible for all new business efforts for NFL marketing partnerships. In addition to negotiating well over $1B in contracted revenue, Nana-Yaw has successfully changed the landscape of partnerships at the NFL – both on-field with brands like Oakley and HyperIce as well as off-field fan engagement categories such as sports betting.
Nana-Yaw’s deals have translated into significant press coverage for his organizations being featured in publications such as AdAge, Bloomberg, USA Today, Men’s Health, Wall Street Journal, CNBC, ESPN, and Forbes. He has been recognized for this work with honors such as inclusion in Sports Business Journal 40 under 40, Leader’s Under 40, and The Athletic’s Next Generation.
Prior to his current role Nana-Yaw spent 10 years perfecting his craft of launching, managing, growing and renewing partnerships in multiple service roles. He started his career with the New Jersey Nets before he joined the NFL partnership management team where he has led key accounts such as FedEx and Visa and soon became the group’s youngest Managing Director. Always looking for ways to bridge gaps and foster collaboration, Nana-Yaw then expanded his scope to be the NFL’s first Global Managing Director, working across sponsorship teams in UK, Mexico, China and Canada.
Nana-Yaw holds a BA in psychology from Harvard University where he also played Varsity Football. He resides in New York City and is a senior chair for BEN (Black Engagement Network) and has been a strong supporter of youth mentorship programs such as Big Brothers Big Sisters non-profit.
The New Abnormal: Making Sense of a New Sports Marketplace
Moderator: Terry Lefton, Editor-at-Large, Sports Business Journal