Over the past 25 years, Pam has successfully led the marketing, sales, and corporate sponsorship growth initiatives for national sports brands and properties including Learfield, The Topps Company, World TeamTennis, the American Basketball League, Reebok, and currently, Wells Fargo.
Pam joined Wells Fargo in early 2018, where she currently serves as Vice President, College Sports & Local Market Sponsorships. In this role, she manages over 100 corporate sponsorships across the country, ranging from Power 5 collegiate athletic programs to top arts & entertainment events.
Most recently, Pam served as Vice President, East Region for Learfield. There she directly managed the corporate partnership and multi-media rights growth of numerous collegiate Athletic programs.
Considered an entrepreneurial pioneer in the sports industry, Pam’s early career included the successful launch of three (3) “industry-first” new businesses in just a 10-year stretch.
As a testament to her industry impact, she was named a “2016 Game Changer” by Sports Business Journal; and received the “2014 Distinguished Alumnus Award” from her Graduate School alma mater, The McCormack Department of Sport Management (Isenberg School of Management) at the University of Massachusetts Amherst.
She received her undergraduate degree from Saint Michael’s College (VT), where she is in the college’s Athletic Hall of Fame; and remains the only Lady Knight to ever be selected to an Olympic-level team. An equal achiever in the classroom, Pam was also selected as a Rhodes Scholar Candidate Nominee.
Pam resides in Yonkers, NY with her spouse of 33 years, Nancy Gallagher. Together, they have helped to positively influence 14 amazing nieces and nephews.
Campus Connection: Creating Meaningful Experiences through College Sports Partnerships
Brand marketers have found success using college sports partnerships to create content and experiences that build connections and tangible business results across multiple target audiences. We’ll discuss how they’ve woven their brands into the fabric of college sports across media platforms, experiential programs, marquee events and more.