December 4-5, 2018
New York, NY

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Ross Bjork

Athletic Director, University of Mississippi


Ole Miss, Vice Chancellor for Intercollegiate Athletics


Ross Bjork and his wife, Sonya, have two boys: Payton (12) and Paxton (8). Bjork was announced on March 21, 2012 as the seventh full-time Director of Athletics at Ole Miss and, at the time, was the youngest AD among power five conference institutions. In October 2016, he was named the university’s first Vice Chancellor for Intercollegiate Athletics.

Upon his arrival, Bjork reorganized the external relations structure of the department, headlined by a new partnership with multimedia rightsholder, IMG Properties, and the rebranding of the Ole Miss Athletics Foundation. He also created the unit for Health and Sports Performance, which combined sports medicine, strength and conditioning, nutrition and counseling services and added a local orthopedic sports medicine component that provides primary sports medicine care for all student-athletes.

Bjork’s vision in facilities has transformed the athletics footprint on campus. The basketball programs moved into the nation’s finest new arena in January 2016 with the opening of the $94.5 million Pavilion at Ole Miss. More than $65 million was infused into Vaught-Hemingway Stadium including a new north end zone, new field club, new and renovated suites, natural grass playing surface, new sound system, new lights, new entry plazas, and three new video boards. A development plan for the Manning Center saw the facility renamed to honor Olivia and Archie Manning while undergoing a $12.5 million renovation and expansion. A $13 million overhaul of the Gillom Center was completed in 2017, a new $11 million indoor tennis facility opened in January, and a $20 million baseball project was concluded this year.

Bjork arrived in Oxford after a stint as Director of Athletics at Western Kentucky University, where he was the youngest A.D. tor of the 120 NCAA FBS programs when hired. His extensive career in intercollegiate athletics includes more than two decades of experience as an administrator and student-athlete, having worked on the senior staffs at UCLA, the University of Miami and the University of Missouri. Bjork, 46, is a native of Dodge City, Kan., and received his bachelor’s degree in recreation administration from Emporia State University in 1995 where he was a two-year starter at fullback.

Wednesday, December 05

College Sports Business Upfront: Issues, Trends and Opinions That Matter

We set the stage for two days of dialogue and insights from those directly shaping the future of intercollegiate athletics. Top industry executives who are on the front lines of college sports business offer their point of view on the most pressing items in college sports.

Moderator: John Ourand, Reporter, Sports Business Journal
Mike Aresco, Commissioner, American Athletic Conference
Ross Bjork, Athletic Director, University of Mississippi
Chris Del Conte, Athletic Director, The University of Texas
Gloria Nevarez, Commissioner, West Coast Conference
Jay Williams, College Basketball Analyst, ESPN