June 4-5, 2018
San Francisco, CA

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Tom Fox

President, San Jose Earthquakes

Tom Fox

Marketing and Sports Industry Veteran


Tom Fox joined the San Jose Earthquake in July of 2017 as President, responsible for all football and business related activities. 


Tom has over 30 years of experience in brand management and sports marketing.  His career has included stops at Gatorade where he worked for 13 years and ultimately led the brands’ Sports Marketing efforts globally. He also spent time with the NBA, where he opened the League’s first offices in Asia, Nike, leading both Asia Pacific and US Sports Marketing, and Wasserman as Principal in Business Development. 


Prior to joining the Earthquakes, Tom was the CEO of Aston Villa FC in the English Premier League for two seasons, starting in 2014, and had originally relocated to London in 2009 to work for Arsenal FC in the newly created role of Chief Commercial Officer.


Tom currently sits on the board of Stat Sports, a wearable sports tracking company specializing in enhancing human performance.

Tuesday, June 05

Disrupting the Traditional Sports Sponsorship and Activation Model

For a sponsorship to resonate with consumers it needs to feel authentic. Execs will discuss disrupting the traditional ways of doing business and creating a fan-focused standard for sponsorship activation. You’ll hear from:

Tom Fox, President, San Jose Earthquakes
Jason Pearl, Senior Vice President, Partnerships and Business Development , San Francisco Giants
Ari Segal, President & COO, Immortals
Andy Steen, Head, Strategic Marketing, Avaya
Shizuka Suzuki, Assistant Vice President, Corporate Sponsorships, AT&T
Moderator: Terry Lefton, Editor-at-Large, SBJ / SBD