June 4-5, 2018
San Francisco, CA

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Shannon Dan

Senior Vice President, Digital Strategy , Intersport

Shannon Dan’s Biography

In her 12th year at Intersport, Shannon leads its rapidly expanding Content Marketing practice, an Award-winning business focused on telling brand stories across any platform – television, web, mobile and social. Under her leadership, Intersport's Content Division has won an Emmy, Webby, and multiple Telly and Cynopsis Awards.


Shannon was recently recognized as a Forty Under 40 Award Winner by Sports Business Journal and a Top Women in Digital and "It List" honoree by Cynopsis Media.


During her tenure, Shannon has overseen the production and distribution of 30,000 digital videos that generated 3.5 billion views and launched Intersport’s Social Media group, which is now a core capability of the organization.


Shannon has developed and executed multi-platform branded content programs for leading marketers, including KPMG, State Farm, Denny's, American Family Insurance, Sprint, Diet Pepsi, Chase, Quicken Loans, Bud Light, Mercedes-Benz, Zales and others.


A graduate of St. Bonaventure University and former college basketball player, Shannon came to Intersport after spending five years in Public Relations at the NBA.

Tuesday, June 05

The Content Imperative: Strategy, Rights and the Impact on Sponsorship Deals

With the proliferation and popularity of digital, and social channels, every sponsor is now a content producer. Panelists will discuss how sponsors and their agencies, along with their media and property partners, are collaborating on content that resonates with consumers. In addition, this session will also address the necessary changes to the sports sponsorship and marketing industry from a business based on TV rights to one based on new forms of media consumption. You’ll hear from:

Shannon Dan, Senior Vice President, Digital Strategy , Intersport
Mark Foxton, Director, Sports Marketing, Levi's
Chris Lee, Vice President, Sponsorships , U.S. Bank
Brent Schoeb, Vice President, Corporate Partnerships , San Francisco 49ers & Levi's Stadium
Rob Temple, Senior Vice President, ESPN Sports Marketing
Moderator: Abraham Madkour, Executive Editor, SBJ / SBD