June 4-5, 2018
San Francisco, CA

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Manny Rodriguez

Chief Marketing and Experience Officer , UCHealth

Manny Rodriguez

Chief Marketing & Experience Officer



Manny Rodriguez is the chief marketing and experience officer for UCHealth, a nationally recognized Colorado health system comprised of leading community hospitals and the region’s top academic medical center. Mr. Rodriguez joined UCHealth in June 2015 and is responsible for overseeing brand, marketing, advertising, sponsorships, public relations and patient experience. 

A seasoned marketing executive with proven success, Mr. Rodriguez is an expert in brand positioning and building, consumer marketing, community marketing, and sports and entertainment marketing. At UCHealth, Rodriguez established sponsorships with the Denver Broncos, Colorado Rockies, Denver Nuggets, Colorado Avalanche and Colorado Mammoth. He launched a new brand for UCHealth, positioning the health system as patient-centered and innovative.


As Chief Experience Officer, Mr. Rodriguez focuses on enhancing the service and care that patients and family members experience in every interaction with UCHealth. He works closely with multiple departments at UCHealth and deploys innovative technologies and partnerships to enhance experience throughout the continuum of care.


Before joining UCHealth, Mr. Rodriguez served as senior vice president of marketing for Santander Bank where he oversaw the company’s brand, advertising and sponsorship teams. He built and launched a new brand for Santander in the United States. Mr. Rodriguez has also served as vice president of sponsorships, events and charitable giving for NRG Energy where he helped build one of the largest sponsorship portfolios in the energy industry. He has also served as vice president of marketing for Reliant Energy where he managed brand strategy, as well as external and internal marketing efforts.


Mr. Rodriguez has extensive background in healthcare marketing with more than 19 years in the pharmaceutical industry. He has held marketing positions with Johnson & Johnson, Schering-Plough, Abbott Laboratories, Bristol-Myers Squib and Forest Laboratories.


Actively involved in the Denver community, Mr. Rodriguez is a member of the board of trustees with Boy Scouts of America-Denver Council, President of the CMO Club Denver Chapter, Denver Sports Advisory Committee, Deputy Chair of the 2026 World Cup Host City Bid Committee and he serves on the Board of the Storm Soccer Club. Previously, he has served on the boards of Ace Fitness, Houston Express and the Leukemia and Lymphoma Society. A leukemia survivor, Mr. Rodriguez does public/motivational speaking to raise awareness – and funds – for leukemia research and causes.


Mr. Rodriguez earned a bachelor’s degree in finance from Seton Hall University and a master’s degree in international business from Fairleigh Dickinson University.

Tuesday, June 05

Compelling Video Content that Drives Social Engagement and Amplifies Sports Partnerships

Video marketing is one of the best ways to create engagement with sports fans on social media platforms. Video has a unique ability to connect with viewers — whether it’s prerecorded videos that are socially shareable or live social videos that are about real-time engagement. In this session, you will hear how sponsors and their partners are using social media to create and promote authentic and emotional content that drives fan engagement. You’ll hear from:

Kevin Cote, Head, Sports Partnerships, Teams and Athletes , Facebook
Jayar Donlan, Executive Vice President, Digital & Social Content, WWE
Sam Li, Head, Content Acquisition and Strategic Partnership, Sina Sports
Evan Parker, Managing Director, Series Marketing & Content Strategy , NASCAR
Manny Rodriguez, Chief Marketing and Experience Officer , UCHealth
Moderator: Abraham Madkour, Executive Editor, SBJ / SBD