June 4-5, 2018
San Francisco, CA

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Elizabeth O'Brien

Program Director, Sports and Entertainment Partnerships , IBM

Elizabeth O'Brien brings her zeal for transforming the business of live sports and entertainment to her role leading marketing programs for IBM’s Global Sports & Entertainment Partnerships Group.  Elizabeth is responsible for helping IBM’s partners elevate and amplify moments of cultural significance by manifesting IBM innovation, including AI/Cognitive technology (Watson), and Cloud. Her portfolio includes iconic properties including The Masters, Wimbledon, the US Open, a partnership with Pebble Beach, ESPN Fantasy Football and the Tony Awards.

A 15-year veteran of IBM, Elizabeth is passionate about the IBM solutions that create measurable impact through extraordinary experiences for fans, coaches, athletes and media. Elizabeth has a BA in History and French from Middlebury College and an MPS in Interactive Telecommunications from NYU.

Tuesday, June 05


Revolutionizing the Live Event Experience. In this interview you will hear from IBM’s Program Director of Sports and Entertainment Partnerships Elizabeth O’Brien: • About how artificial intelligence is creating smarter, more responsive and personalized live event experiences. • About the business impact of innovative technologies — like IBM Watson — and how strategic adoption drives measurable business value.

Elizabeth O'Brien, Program Director, Sports and Entertainment Partnerships , IBM
Moderator: Abraham Madkour, Executive Editor, SBJ / SBD