May 29-31, 2017
Chicago, IL

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Michal Lorenc

Head, Industry, Ticketing and Live Events, Google

Mike is a 14-year veteran of Google and has held multiple leadership roles on the revenue generating side of the business. 

He's currently heading up Google's Ticketing & Live Events Group where he oversees Sales and Account Services Team responsible for fostering strategic relationships with key partners in Sports, Family Entertainment, Music and Ticketing Industries; and works closely with key stakeholders across Google's Family of Brands to develop new ad formats and products for the Live Events category.

Before this role, Mike opened Google's Operations in his native Poland; helped build out Google offices in Ann Arbor, MI; and ran Mid-Market Sales team for Google Canada. 

His ties with Sports Marketing include working for Flint Generals (Minor League Hockey Team) and  interning at Chicago Fire during team's 1st season at the MLS,  and he recently became a Co-Owner of AFC Ann Arbor - Minor League Soccer Team in Ann Arbor, MI

Mike also He also teaches Video and Digital Marketing courses at Michigan State University and acts as Executive In Residence at Eastern Michigan University's Center for Digital Engagement. 

Marketing & International Business graduate of Loyola University of Chicago, Mike currently resides in Ann Arbor, MI and considers himself extremely lucky to work in the cross-section of Sports/Entertainment and Online Marketing worlds.