May 29-31, 2017
Chicago, IL

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Dave Kissel

Global Business Lead, McDonald's, DDB

As a partner to McDonald’s in 42 countries, the world’s largest restaurant company is DDB’s biggest multi-national client.  Dave is responsible for the global leadership and coordination of DDB’s worldwide McDonald’s relationships, helping each office deliver high-impact strategy, content and experiences to measurably grow the McDonald’s brand and business.

Dave takes on the Global role after having been a key architect and builder of We Are Unlimited, the DDB-led “Agency of the Future” designed specifically for McDonald’s U.S. by Omnicom.  Dave helped design and establish the agency, source its talent, develop its first work and, as the agency’s Chief Delivery Officer, created the agency’s operating system and technology tool. A senior marketing executive with extensive experience delivering effective brand communications plans for Fortune 500 clients, Dave has led cross-functional teams at world-class agencies and media companies. 

In addition, Dave is currently a Strategic Advisor to, and the former CEO of, InStadium, a national Nielsen-measured media network consisting of 450+ pro and college teams. Under Dave’s leadership, he helped transform InStadium into a multi-media video and gaming platform for major brands. Prior to InStadium, Dave helped create the award-winning agency Zócalo Group, Omnicom’s first dedicated social media agency, a division of Critical Mass. 

A frequent speaker on sports marketing, advertising and social media, Dave has more than 25 years of accomplishments and awards in sports media and marketing, is an advisor to Block Six Analytics, a sports-analytics technology company, and to the University of Illinois’ College of Media, where he earned his Bachelor’s degree in Journalism.