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Madkour: What content are fans willing to pay for?

Weekly / Monday, June 27, 2022
Catching up on some podcasts recently got me thinking about a very timely topic. On “Patriots Unfiltered,” the team’s vice president of content and show host, Fred Kirsch , opened by asking listeners: What would entice you to pay around $5 a month for a proposed...

The predicament of could vs. should

Weekly / Monday, June 27, 2022
This column has been formulating in my mind over the past several months. Debates related to name, image and likeness; NCAA future direction; LIV Golf; and the PGA Tour have positioned the debate more clearly in my mind as I sit down to write this. The central...

Pandemic lessons add value to brand strategy, partnerships

SBJ Newsletters / Monday, June 20, 2022
Since 2020, the sport sponsorship landscape has gone through radical change and instability. The list of events canceled, postponed, relocated, and played behind closed doors includes some of the world’s largest competitions — and has therefore touched almost every major brand involved in sport sponsorship. The Tokyo 2020 Olympic...

Change the system, or create your own lane?

Weekly / Monday, June 20, 2022
According to researchers at UCLA and Harvard, more than one-third of the pay gap between men and women is attributed to the so-called “Old Boys Club” effect, where informal male-to-male bonding taking place during male-oriented activities results in inequalities in pay and opportunities for women. The value...

Madkour: Takeaways from MLS’s first-mover deal with Apple

Weekly / Monday, June 20, 2022
Simple and easy for fans. If there was one main element that struck me after learning more about MLS’s 10-year media deal with Apple, it was its simplicity for its fans. There were a number of other components and questions that I’ll address, but I...