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Marketing and Sponsorship

TSN, RDS retain relationship with Hockey Canada despite scandal

Daily / Friday, July 1, 2022
TSN and RDS are “holding back from joining the growing exodus of Hockey Canada promotional partners,” in the wake of revelations the organization “paid to settle allegations" of eight members of the men’s world junior team, according to Simon Houpt of the GLOBE & MAIL. They also did not...

Broncos' Russell Wilson tops in NFL jersey sales for '22

Daily / Friday, July 1, 2022
NFL Shop this week announced its top 10 best-selling jerseys of 2022, and new Broncos QB Russell Wilson has the "No. 1 jersey on the market," according to Jordan Dajani of It is “no wonder why” Wilson tops the charts, as the Broncos have been “looking for a...

UFC deepens marketing ties with rapper Anuel AA

Closing Bell / Thursday, June 30, 2022
UFC is deepening its relationship with Latin musician  Anuel AA  in some unique ways, building on an initial activation last December that will now see the influencer named an official marketing partner. Anuel, a 29-year-old Puerto Rican rapper and singer, first partnered with the league for some...

Eastside Golf brand leaps into NBA space with team-themed gear

Daily / Thursday, June 30, 2022
Apparel company Eastside Golf has announced a "capsule collection with the NBA called Playing Golf After This, which will feature T-shirts with seven of the league’s team logos -- including those of the most recent champions," the Warriors, Bucks, and Lakers -- "to signal the official end"...

Tim Hortons, Imperial Oil pause sponsorships amid Hockey Canada scandal

Daily / Thursday, June 30, 2022
Tim Hortons and Imperial Oil have "joined a growing list of corporations to pull sponsorship dollars in the wake of Hockey Canada's handling of an alleged sexual assault and out-of-court settlement," according to Joshua Clipperton of the CP. Tim Hortons yesterday said that it is "'suspending support' for the upcoming...

St. Louis firm drops LIV players Wolff, Ancer from sponsor deals

Daily / Thursday, June 30, 2022
St. Louis-based digital consultancy Perficient "has ended its sponsorship" of Matthew Wolff and Abraham Ancer, two players who are making their LIV Golf debut today in Portland, according to Nathan Rubbelke of the ST. LOUIS BUSINESS JOURNAL. Perficient had $761M in '21 revenue. The sponsorship deals with...

NIL Notes: Bengals' Trayveon Williams teaching NIL class at Texas A&M

Daily / Thursday, June 30, 2022’s Ben Baby noted Bengals RB Trayveon Williams is “headed back to school" as an adjunct professor at Texas A&M's law school and will “co-teach a class on NIL, college athletics and athlete advocacy” alongside sports attorney and business consultant Alex Sinatra. Williams “stressed the ability for...

NHL lands licensing deal with Mitchell & Ness

Morning Buzz / Wednesday, June 29, 2022
The NHL reached a licensing agreement with Mitchell & Ness that will see the Fanatics-owned sports lifestyle brand produce apparel, headwear and accessories for the league and its 32 teams. The deal marks the first major licensing agreement for Mitchell & Ness since Fanatics and a group...

Duluth Trading Co. to title sponsor Cure Bowl

Closing Bell / Wednesday, June 29, 2022
Workwear brand Duluth Trading Co. will be the title sponsor of the '22 Cure Bowl, ESPN Events and the Orlando Sports Foundation revealed. The next Duluth Trading Cure Bowl will be played the afternoon of Friday, Dec. 16 at Exploria Stadium -- home venue of Orlando City...