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Marketing and Sponsorship

RBC signs PGA Tour up-and-comers to replace LIV defectors

Daily / Wednesday, November 30, 2022
RBC last week signed three PGA Tour players to sponsor: Sahith Theegala, Sam Burns and Cameron Young, according to Jason Logan of the TORONTO STAR. Burns was "long rumoured to be a target of the bank," and Young is the PGA Tour’s reigning rookie of the year, but Theegala "may...

Curling Canada searching for title sponsor starting in 2024

Daily / Wednesday, November 30, 2022
The Canadian men’s curling championship “will have a new title sponsor” after this season ends, according to Gregory Strong of the CP. Organizing body Curling Canada said that the 2023 Brier will be “the final one” with Tim Hortons as title sponsor. The restaurant chain first sponsored the Brier...

Top Rank leans on social media to connect with Gen Z audience

Daily / Wednesday, November 30, 2022
Top Rank has "leaned into TikTok, Instagram and Snapchat to connect with longtime boxing fans and its growing Gen Z audience," according to Gillian Follett of AD AGE. This comes as more brands "venture into the boxing space." Bud Light signed with Top Rank in June as the company’s...

Marketplace Roundup

Daily / Wednesday, November 30, 2022
The PITTSBURGH POST-GAZETTE noted beer brand Labatt on Tuesday released its "latest round of Pittsburgh-minded packaging" featuring the "likeness of longtime Penguins announcer Mike Lange," who retired in 2021. A number of his "catchphrases -- e.g., 'It’s a hockey night in Pittsburgh!' -- are emblazoned on the...

SBJ Spotlight: Sports leaders opine on state of crypto

Daily / Tuesday, November 29, 2022
In the wake of the FTX collapse, we asked speakers at our Dealmakers conference the big question about cryptocurrency: Buy, sell or hold? While most of the panelists had strong but succinct opinions on crypto, Mavericks owner Mark Cuban went deep. View all of the responses below....

Army wearing uniform honoring WWII unit for Navy game

Daily / Tuesday, November 29, 2022
Army’s uniforms for the 2022 Army-Navy Game are "designed to honor the 1st Armored Division," while also "telling the story of ‘Old Ironsides’" during World War II, according to Blake Stilwell of MILITARY.com. The uniform features a "World War II-era flag, with 48 stars.” The side of...

Marketplace Roundup

Daily / Tuesday, November 29, 2022
Univ. of Missouri athletics has signed an extension of its partnership with Nike ( TWITTER, 11/28 ). NET POSITIVE : Luxury outerwear brand Mackage signed its first sports team partnership with the Nets and Barclays Center. The Nets have tapped Crosby Studios to design a...

Fanatics sees strong Black Friday sales

Morning Buzz / Monday, November 28, 2022
Fanatics saw its best Black Friday for online sales in company history, also notching a 25% year-over-year increase for sales on Friday, Saturday and Sunday following Thanksgiving. Fanatics said the NBA City Edition, NHL Reverse Retro and World Cup were driving overall jersey sales on the site. A purple...
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