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Terry Lefton

Terry Lefton

Veteran sports business reporter Terry Lefton has worked for years building high-level industry contacts and sources, which pays off when it comes to breaking exclusive news on sponsorship, licensing, advertising and marketing deals. Before joining Sports Business Journal, Lefton covered the sports marketing and media segment for Brandweek and the Industry Standard. BEATS: Sports sponsorship, sports marketing/advertising

More stories by this author

Innovative Partnerships makes hires in Dallas

Morning Buzz / Wednesday, August 3, 2022
Innovative Partnerships Group is bringing on two execs in its Dallas office. John Alper will join as SVP/Business Development & Partnerships, while Amanda Dick comes on as an account exec. Alper will be a co-leader for Innovative Partnerships Group’s global roster of sports and entertainment...

Rebound to reboot?

Weekly / Monday, August 1, 2022
When managers at leading sports construction company Mortenson would discuss the cost of a stadium or arena with clients before COVID changed the world, they often allowed the teams and schools a couple of months to make decisions, confident that the price a sub-contractor quoted on steel,...

Lowe's taps Genesco to manage NFL sponsorship

Morning Buzz / Thursday, July 28, 2022
Genesco Sports has quietly prevailed in one of the most contested sports agency reviews of the year, as the company will now service Lowe’s pricey NFL league sponsorship. Originally signed in 2019, the sponsorship has been serviced by Endeavor’s 160over90. Many of the non-conflicted agency heavyweights were in on...

MLB patches: Setting the Market

Weekly / Monday, July 25, 2022
For the MLB team marketers, sponsors and agency types gathered in Los Angeles, what was billed as a six-day All-Star “week” turned into a referendum on the 4-by-4-inch ad patches baseball is permitting its teams to sell next season for the first time. With only...

MLB teams sorting out CBD category

Weekly / Monday, July 25, 2022
Since MLB only last month told its teams they could now pursue sponsorships in the previously verboten CBD category, the dynamics of that developing market were another ball tossed around at the various industry parties across All-Star week in Los Angeles. “We’re all trying to figure out...

Fanatics sees success with biggest fan fest store

Morning Buzz / Wednesday, July 20, 2022
LOS ANGELES -- Fanatics is reporting record sales at its 16,000-square-foot MLB Shop licensed emporium within the Play Ball Park area at the L.A. Convention Center. Over four days, Fanatics surpassed by single digits a record established at the 2016 All-Star Game fan fest in San Diego,...
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