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John Ourand

John Ourand

John Ourand has covered all things media for Sports Business Journal since 2006. Before then, he spent 12 years reporting on the media industry in the U.S. and Europe, reporting for International Cable magazine and serving as editor for such outlets as Cable World and CableFAX Daily. His journalism career started in 1990 as a reporter for a Washington Post-owned weekly newspaper based in Montgomery County, Md.

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Golf’s numbers game

Weekly / Monday, August 8, 2022
Nearly every interview with a LIV official or LIV player these days features the same media talking point: The PGA Tour’s viewership is sinking, and its audience is dying. LIV officials have been relentless in pounding this narrative, using it as a main reason why...

Audacy, CBS Sports ink exclusive distribution deal

Morning Buzz / Friday, August 5, 2022
Audacy will be the exclusive ad sales and distribution partner for CBS Sports podcasts as part of a multi-year deal signed by Audacy and CBS Sports Digital. A formal announcement will be made later today. CBS Sports podcasts include shows like "Pick Six," "The Early Edge," "Fantasy Football Today,"...

NFL Films-produced 'NFL Icons' returns for second season on Epix

Daily / Tuesday, August 2, 2022
The NFL Films-produced series “NFL Icons” returns for a second season on Epix starting Sept. 10. The eight-episode second season will open with an hour-long show on John Madden at 10pmET/PT. Other episodes will debut Saturdays at 10pm via EPIX and the EPIX app. Other features will focus on...

DirecTV to carry 'TNF' in commercial establishments

Daily / Tuesday, August 2, 2022
DirecTV will carry “Thursday Night Football” to commercial establishments, including bars and restaurants, this NFL season, sources said. Amazon holds the exclusive streaming rights to the NFL package, but it has agreed to have DirecTV carry it to bars and restaurants. Nothing has been signed and specific deal terms...

David Hill: Here’s what drives F1’s popularity

Weekly / Monday, August 1, 2022
Legendary Fox Sports executive and producer David Hill has been advising Formula One on its television productions since 2017. Hill joined the weekly podcast that I co-host with the New York Post ’s Andrew Marchand , and I asked him why F1 has...

NFL launches NFL+ streaming service; two different price points available

Daily / Monday, July 25, 2022
The NFL today launched its streaming service, NFL+, for mobile and tablet devices. The service will have two tiers: one for $4.99 per month/$39.99 per year that will have live local and primetime games and a premium tier for $9.99 per month/$79.99 per year that will feature game replays. In...

MLB chief revenue officer discusses league’s new streaming partners

Weekly / Monday, July 25, 2022
Baseball’s midseason report card on its new streaming deals seems to give higher grades to Peacock’s performance than that of AppleTV+. That isn’t based on viewership figures, which have not been made public, but rather on production. Peacock, which started streaming games this season in a new...
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