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Bill King

Bill King

Senior writer Bill King is the lead contributor to Sports Business Journal’s In-Depth stories, Special Report coverage and profiles, in addition to covering boxing, MMA and the field of sports business education. He has won numerous national and regional writing awards since joining SBJ in 1998. King brings extensive experience to his work, having spent 12 years at daily newspapers in Florida, where he covered Major League Baseball, the NBA, NFL and major college football. BEATS: Special Projects/Profiles: General assignment; Boxing/UFC: (big-picture stories); Educational programs

More stories by this author

Simplebet's Joey Levy, influencer Jake Paul team up for new app Betr

Daily / Monday, August 8, 2022
Simplebet co-founder Joey Levy, whose betting tech company enables wagering on individual moments in a game, is going into business with social media star Jake Paul, launching an app that will offer real-money micro-betting and develop digital media content around it. Backed by a $50M financing round...

Rebound to reboot?

Weekly / Monday, August 1, 2022
When managers at leading sports construction company Mortenson would discuss the cost of a stadium or arena with clients before COVID changed the world, they often allowed the teams and schools a couple of months to make decisions, confident that the price a sub-contractor quoted on steel,...

SBJ Betting: MLB.tv deal a plus for BetMGM, league

Closing Bell / Friday, July 15, 2022
As part of a co-promotion to drive baseball fans in legalized states to open BetMGM accounts at the start of last season, the sportsbook offered free MLB.tv subscriptions to the first 1,000 fans who placed at least $99 in wagers on baseball. It was an attractive deal for...

Sportradar to add wellness program to betting integrity services menu

Daily / Wednesday, July 13, 2022
Data distributor Sportradar will add an athlete-focused wellness program to its integrity services menu, offering education and training to help college and pro players deal with the potential impact of legalized sports betting on their mental health. The program, to be called Athlete Wellbeing, will deliver on-demand virtual sessions,...

NFL names Highhill to lead betting strategy

Closing Bell / Tuesday, June 28, 2022
The NFL will entrust the execution of its sports betting strategy to an in-house candidate who has been with the league for a decade, naming VP/Strategy & Analytics David Highhill to the newly created position of VP & GM of Sports Betting. Highhill held the analytics role...

Forty Under 40: Jim Cavale

Weekly / Monday, June 27, 2022
When Jim Cavale operated a chain of Iron Tribe Fitness gyms from the company’s base in Birmingham, Ala., he found that one of its members was Greg Sankey, commissioner of the Southeastern Conference. One day they started talking about the case of Ed O’Bannon, who had won...
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